Friday, 15 May 2009

Today I want to leave some info with you to help you get those blue and grey bars in your account also!

"Do Proper Keyword Research"

Once You now know that there is money to be made in your selected market, you need to also know how to get your website in front of your prospects. This means you need to know what terms people with problems, that your product caters, to are searching for.

The good thing about this is that there are numerous tools on the market today that can help you to achieve this. These tools are known as keyword tools and they keep a track of most of the keyword phrases that people uses when they are looking for information on the search engines.

For this we are going to use the free Google Keyword Tool Itself.
(https://adwords.google.com/select/KeywordToolExternal)


Step #1-
The first thing you should do is type in a general term that is related to your market. For example let’s use the weight loss market. So you could start with “fat loss



Look for key phrases with 3 or more words.


Step #2-
Copy all the key phrases with 3 or more words and save the to a notepad file.



Steps #3- Once you have done that paste all the keywords you copied back into the search box. Uncheck the ‘use synonyms’ box and then click ‘get ‘keyword ideas




Step #4- Next you will select ‘exact’ to get a list of the exact search terms that people are searching for.



You will notice that the search numbers have decreased drastically. The reason for this is because we are getting more and more targeted to our audience and these terms are the exact phrases that potential customers are searching for.

Step #5- In this step we are going to find out what the competitions for each of our keywords are like. So we are going to copy each of the key phrases one by one and search for them in quotation “” in Google. This will give us an idea of all the other websites that have optimized their websites for the selected keywords.

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